THREE LITTLE PIGS
CREATING A SUNNY SUMMER MOOD FOR SOCIAL
Three Little Pigs approached me to help build a library of summer assets for their social marketing. It was our first time teaming up, and I wanted to be sure our ideas and aesthetics were aligned. The request was for four different summer snacking and sharing scenarios. We decided on a sunny patio table, a Paris cafe, a casual tabletop, and a park-side picnic.
While charcuterie is naturally quite bountiful, we built a variety of moments that could focus on specific products with intimate platings as well as over-the-top bountiful boards. We were also mindful that layouts needed to work both vertically and horizontally, depending on the crop and usage.
THE SKETCHES
(CLICK TO VIEW)
While working on the sketches, I developed a color pallet for the project so the images would tie together with coral, gold/yellow, sage green, and warm orange tones. These color accents can be found in the colors of the surfaces, ceramics and dishes, as well as linens and beverages.
Four sets are no small task, so I brought on a prop stylist (Lisa Malott) and food stylist (Tami Hardeman) to join the production. These stylists are experts, and their input is invaluable. Providing them with these sketches in advance allowed them the opportunity to provide suggestions on where we might tweak an idea or how best to execute the shoot so the product and props look their best. In this instance, we had food items that would eventually start oxidizing once on set and flowers and herbs that would begin to wilt.
SHOOT DAY
We ran two sets in tandem throughout the day, allowing us to test elements on one while actively shooting on another. The hero shot was captured with a static camera, and once that photo was dialed in and safely in the computer, we took time to tweak the layout for a horizontal layout, swapped in different products, and captured some hand/animation elements. From there, I took some hand-held shots to give some variety on perspective, focus, and composition.
(CLICK TO VIEW)BEHIND THE SCENES
This project was produced at my home studio aka work/live space. I have a small home studio that can expand to accommodate multiple sets. When we have a larger creative team or more robust studio needs we’ll always move to a more traditional studio. This, however, can be perfect for the right project and affords us peaceful preserve views out the back complete with all the wildlife that comes with it (mostly a crabby gopher tortoise).
