THREE LITTLE PIGS

CREATING A SUNNY SUMMER MOOD FOR SOCIAL

Three Little Pigs approached me to help build a library of summer assets for their social marketing. It was our first time teaming up, and I wanted to be sure our ideas and aesthetics were aligned. The request was for four different summer snacking and sharing scenarios. We decided on a sunny patio table, a Paris cafe, a casual tabletop, and a park-side picnic.

While charcuterie is naturally quite bountiful, we built a variety of moments that could focus on specific products with intimate platings as well as over-the-top bountiful boards. We were also mindful that layouts needed to work both vertically and horizontally, depending on the crop and usage.

THE SKETCHES

While working on the sketches, I developed a color pallet for the project so the images would tie together with coral, gold/yellow, sage green, and warm orange tones. These color accents can be found in the colors of the surfaces, ceramics and dishes, as well as linens and beverages.

Four sets are no small task, so I brought on a prop stylist (Lisa Malott) and food stylist (Tami Hardeman) to join the production. These stylists are experts, and their input is invaluable. Providing them with these sketches in advance allowed them the opportunity to provide suggestions on where we might tweak an idea or how best to execute the shoot so the product and props look their best. In this instance, we had food items that would eventually start oxidizing once on set and flowers and herbs that would begin to wilt.

SHOOT DAY

We ran two sets in tandem throughout the day, allowing us to test elements on one while actively shooting on another. The hero shot was captured with a static camera, and once that photo was dialed in and safely in the computer, we took time to tweak the layout for a horizontal layout, swapped in different products, and captured some hand/animation elements. From there, I took some hand-held shots to give some variety on perspective, focus, and composition.

Stop motion animation for a commercial food product shoot featuring a Three Little Pigs Charcuterie picnic.
Overhead flat lay still life product shot featuring Three Little Pigs in a picnic setting.
Flat lay product and food photography for Three Little Pigs featuring charcuterie pâté and pickles in a picnic environment.
A picnic themed commercial food photo shot in studio in Central Florida near Orlando with food styling and prop styling
Beautiful summer charcuterie spread photographed for Three Little Pigs featuring meats, cheese, and more
A commercial food photo flat lay still life created for three little pigs with food styling and prop styling
Three little pigs food photography for their social marketing campaign featuring charcuterie
commercial food photography featuring a summery charcuterie still life set with professional food styling
Delicious food photography for Three Little Pigs with charcuterie
Hand talent captured along side this commercial food still life photo for Three Little Pigs charcuterie
Summer patio still life flat lay photograph for Three Little Pigs with prosciutto and pate.
Advertising food photography with professional food styling and prop styling shot in a summery, vibrant aesthetic.
Sunny, vibrant patio table still life in this professional commercial photo shoot for Three Little Pigs featuring a pour shot.
Professional food styling and props come together in this commercial food photo for Three Little Pigs.
Delicious advertising photography featuring food styling and summery aesthetic for Three Little Pigs
Sunny, warm summery styling for this advertising food photography shot for Three Little Pigs.
Sunny, warm, and vibrant, this casual summer flatlay food photo was styled for Three Little Pigs and their summer social campaign.
Vibrant and colorful, this summery flat lay advertising photo was created for Three Little Pigs
Pate and toasted baguette styled and shot for Three Little Pigs and their summer advertising campaign
Summer aesthetic food photography still life for Three Little Pigs featuring pate, pickles, and stone ground mustard.

 BEHIND THE SCENES

This project was produced at my home studio aka work/live space. I have a small home studio that can expand to accommodate multiple sets. When we have a larger creative team or more robust studio needs we’ll always move to a more traditional studio. This, however, can be perfect for the right project and affords us peaceful preserve views out the back complete with all the wildlife that comes with it (mostly a crabby gopher tortoise).