Shooting on white surfaces maximizes design flexibility, allowing designers to isolate and recombine elements effortlessly to create endless layouts. This approach ensures the cleanest foundation for post-production, making it easy to adapt assets across platforms and contexts.

Assets are intentionally captured slightly muted to retain all details in shadows and highlights without clipping. During post-production, colors and lighting are refined, and shadows are meticulously separated from the subject and background. This process preserves the vibrancy and accuracy of the colors while enabling assets to be seamlessly layered over any surface or color. The result is visually striking imagery, with individual elements easily reconfigured to create alternative compositions. For example, the single peppermint ice cream image served as the foundation for all three ice cream compositions shown below.

An Unedited Raw Shot From the Production

The campaign received industry acclaim, including a two-page spread in Communication Arts’ 2024 Photography Annual, which celebrated its excellence in visual storytelling and execution.

The client expressed their gratitude for how unexpectedly smooth the entire production went, recognizing the large number of assets delivered and the complexity of working in a hybrid production with both stills and video. Additionally, our team successfully integrated this production with other campaigns being developed simultaneously for different parts of the seasonal rollout.