FORMER CREATIVE DIRECTOR, ILLUSTRATOR, AND EXHIBITING ARTIST

A CREATIVE PARTNER

LIKE NO OTHER

Production is where

big ideas collide

with a million moving parts

My process takes the pressure off, so shoot day feels seamless—no drama, just creativity.

Pull Back the Curtain and See How it All Comes Together.

My background allows me to anticipate challenges that other photographers might overlook, ensuring every detail aligns with the bigger picture.

SKETCHES | A Blueprint for Success

Collaboration is at the heart of my process. My sketches aren’t just for planning—they’re a tool for alignment. They help the creative team, clients, and agencies visualize the campaign, troubleshoot challenges, refine ideas, and hit the ground running when shoot day arrives.

THE PAYOFF | Smoother Productions

Stress-free teamwork, and assets that deliver beyond expectations. Whether it’s ensuring consistent visuals across platforms or creating space for last-minute creative tweaks, my process is designed to make campaigns more impactful—and less stressful—for everyone involved.

"Few have energy and creativity as boundless and positive." — Marketing Specialist, The Cocoa Exchange

"Few have energy and creativity as boundless and positive." — Marketing Specialist, The Cocoa Exchange

"Her workflow is very organized, her images are gorgeous." — Food Director, DELISH

"Her workflow is very organized, her images are gorgeous." — Food Director, DELISH

"Her enthusiasm is only matched by her professionalism." — Creative Director, 22 Squared

"Her enthusiasm is only matched by her professionalism." — Creative Director, 22 Squared

Photograph of a single bottle of Espanita Tequila

CASE STUDY

ESPANTIA TEQUILA

THE ASK: Create A colorful, campaign-ready suite of visuals in my style that’s anything but watered down.

I crafted a vibrant aesthetic that didn’t just tell you the flavors—it amplified them. Each variety got its moment in the spotlight with bold hero shots: a flat-lay overhead and an angled tabletop, plus dynamic animations to bring it all to life.

  • Discovery Call

    This is where it all begins—a conversation to dive into your vision, goals, and project needs. Together, we’ll outline the creative direction and establish the foundation for a seamless collaboration.

  • Cover of a photo campaign treatment deck

    2. Proposal & Treatment

    Next, I craft a tailored proposal and treatment that lays out the game plan. Initial high-level sketches may come into play here depending on turn around.

  • 3. Creative Direction & Shot List

    I bring the vision to life—in sketch form. Detailed drawings provide a roadmap and lock in the plan before the cameras roll.

  • Stop motion animation of a photo shoot set coming together

    4. Shoot Day

    The plan comes to life. The studio buzzes as the crew gets props, ingredients, and details into place, while the client looks on, ready for shot-by-shot approval.

  • Animations showing the full library of photo assets retouched and ready

    5. Post-Production & File Delivery

    Images are edited and refined to perfection, then delivered in versatile formats, ready to shine across your campaigns. Every detail, color, and crop—just right.

The Details & Deliverables

Single day shoot, two sets

With an ambitious shot list and a modest budget, efficiency was key to keeping this production to a single day. Two sets were the solution. While one set was perfected by the stylists and crew, I captured animation frames and alt shots on the other. This seamless back-and-forth rhythm kept us moving until the final wrap.

One Hero Bottle, 3 varieties

This shoot took place at the height of supply chain challenges. With only one actual bottle on hand—the rest stuck in transit—we had to get creative. A stand-in bottle held its place on set while the prop stylist worked meticulously to clean, fill, label, and cork the hero bottle, rotating it across all three varieties throughout the day.

Three stop motion animations

To add a touch of magic, we planned a stop-motion animation for each variety. The client chose her favorite concept for each flavor, and on shoot day, animation took center stage—captured first before diving into the rest of the shot list.

Six Hero Shots, 2 Per variety

My sketches focused on two hero shots for each variety: one overhead and one across. Both compositions were designed with copy space and flexible cropping in mind, ensuring the assets could work hard for the client throughout the launch across platforms.

Sixteen Alt Images

After capturing the hero shots and animations, I took the camera in hand to explore the set, creating dynamic angles and crops. From highlighting the drinks and labels to showcasing the bottle’s shape, every shot was crafted with copy space and versatility in mind to maximize usability.